Every successful enterprise, from a local startup to a Fortune 500 giant, begins with a single draft. For Emily Johnson, the founder of Drafted Business, that draft began at the Wharton School of the University of Pennsylvania. While pursuing her MBA in Strategic Management, Emily realized that the difference between a business that thrives and one that folds often lies in the "pre-build" phase—the strategy, the planning, and the structural design of the idea.

After graduating from Wharton, Emily spent years in the high-pressure corridors of Manhattan’s consulting world. She advised tech firms and retail icons on how to pivot during economic shifts. Yet, she felt a pull toward the broader entrepreneurial community. She noticed that while high-level strategic data existed, it was rarely presented in a way that was accessible to the founder just starting their journey.

In 2024, she founded Drafted Business to serve as a digital blueprint for growth. As the lead author and strategist, Emily translates her Ivy League education and years of corporate experience into actionable guides. She doesn’t just share business news; she deconstructs the "why" behind market movements. When you read an article on this site, you aren’t just getting information—you are getting a strategic draft for your own success. Emily’s mission is to ensure that no entrepreneur has to build their dream on a shaky foundation. From her office in New York City, she continues to draft the future of business, one insight at a time.